Most businesses around the UK are likely more than aware of Google, but just how many know how they can assist them to grow and increase their client base? The online platform is a go-to option for many when they want to find a product or service, where those businesses that have a website are listed. However, there is far more that can be extracted from Google than just that.
Digital marketing plays a massive part in any business being increasingly visible and in staying ahead of its competitors. Those who want to be increasingly visible are advised to use the services of a leading marketing agency such as King Kong. They are likely to suggest implementing a Google Ads campaign, where businesses bid to have their ads appear at the top of Google’s search results, on YouTube, Gmail, and Google Maps, as well as millions of websites in the Google Display Network.
The beauty of Google Ads is that payment is only due when someone clicks on one. They consist of keywords, landing pages where those who click will be redirected to, and a bidding strategy, which depends on how much the agency, on behalf of their clients, is willing to pay per click or conversion. That is why it is essential to use an agency, as they know how to deal with such issues, saving money while delivering the best results.
The agency will know how to find high-performing keywords and only target those that will show an interest in making a purchase. Rather than wasting time trying to put together an ad in-house, it saves time and money when handing the task to professionals with vast experience who will construct ads that drive more clicks through a clear call to action. Multiple versions are often tried to find the most effective, while also optimising ad extensions.
Those without the requisite skills can soon cost their business serious cash, whereas those who concentrate on it as a profession will formulate smart bidding strategies to deliver value. Agencies also continually refine their process so that improvements can be made, which can reduce the cost of CCP. Results are tracked accurately through conversion tracking, while the ads can produce instant traffic, which can be an effective tool when trying to launch a promotion campaign.
Google Ads increase visibility and are a proven marketing tool, especially in the hands of an expert agency.