In recent years, TikTok has continued to strengthen its position in different market segments and still continued to attract users with more and more new content. Today, TikTok enables audience expansion and success for those who will seek new approaches and develop strategies in a unique format.
For suitable ideas for original strategies on TikTok, read https://affcommunity.org/en/how-to-test-and-scale-tiktok-ad-campaigns-in-2024/. The AffCommunity site has written in more detail about strategies for testing creativity.
Analyzing the audience of users and potential consumers on TikTok
One of the distinguishing parameters of the TikTok platform is the unique user-generated content. All users on the platform are less likely to encounter promotional content and less likely to be targeted by scammers. Most sales on the platform depend on the brand’s presence on the platform. To generate revenue through the TikTok platform, a company needs to develop a multichannel strategy and implement it successfully. For the audience, advertising on TikTok has the following features:
- customers are more proactive;
- average order value is higher;
- employers increase advertising costs by 20-30% on average;
- a more mature audience is potentially attractive, including users over 55.
The basis of success on the platform is creative content, which is based on a natural and relaxed style. Commercials are more effective than regular content here. Users are sensitive to manipulative behavior and like to view long, dynamic videos. One of the important factors for success – is sincerity, you can openly say that the product is sold on a particular platform.
Switching from the social platform Facebook or Google to TikTok
For marketers, when moving from one social network to the TikTok platform, it is important to consider not only creative strategies, but also to successfully adapt to other important aspects. Creative approach as a factor manifested in natural and creative advertisements are more appreciated by users. Long educational spots and custom videos are the most effective. The basics of successful adaptation when migrating from other platforms to TikTok are:
- Tracking conversions based on clickability rates and cost per conversion;
- comprehensive evaluation of the different channels affected by the TikTok platform;
- time period for optimization, you should not rush and make adjustments immediately;
- readiness to block a large part of accounts due to strict rules.
The platform is not overcrowded with advertising offers and provides opportunities for the realization of a successful campaign in advertising, promotion of goods, services. It is necessary to take into account the parameters of the platform and adjust strategies to the specifics, requirements.